Shah Rukh Khan’s big-ticket Christmas release, Zero, has turned out to be a damp squib. The romantic drama, also starring Anushka Sharma and Katrina Kaif in the lead roles, has earned Rs 81.32 crore in its five-day run, and the performance is nowhere close to the gigantic expectations industry and trade analysts had from the film.
If the current trend is anything to go by, the collections of Zero will further drop in the coming days courtesy the negative word of mouth. Will Ranveer Singh’s Simmba, that is slated for release on December 28, gain from the big debacle of Zero? As per film exhibitor Akshaye Rathi “the only thing that could help or kill the prospects of a film at the box-office was its own meritor demerit.”
“Zero was virtually a solo release with KGF:Chapter 1 getting negligible screens and shows and despite that, the latter turned out to be a huge hit. It’s not KGF: Chapter 1 and Simmba that are affecting Zero as much as the merit of its own content,”he added.