Hyundai has re-launched the Santro in a completely new package in India at a starting price of Rs 3.89 lakh (introductory, ex showroom). The new Santro is powered by a 1.1-litre four-cylinder petrol engine only but there is an option for automatic as well. It can churn out 68bhp of power and 99Nm of torque with a claimed fuel efficiency of 20.3kmpl. There are five variants to choose from – Dlite, Era, Magna, Sportz and Asta. The auto option though is only in Magna and Sportz while there is the option of company-fitted CNG in manual variants of Magna and Sportz. The CNG variants will have a max power output of 58bhp and max torque rating of 84Nm. Fuel efficiency figures are claimed to be 30.5km per kg.
Maruti Suzuki India on Friday announced Bollywood star Varun Dhawan as the brand ambassador for Maruti Suzuki ARENA channel. Varun Dhawan exemplifies the confident and dynamic attitude of the new generation who strives for brilliance and embodies the values of the channel – ARENA. The youth icon will be the face of Maruti Suzuki’s new marketing campaign ‘A destination called you. A feeling called Maruti Suzuki ARENA.’
Maruti Suzuki India is working on the transformation of its retail network across India. The new showrooms, christened Maruti Suzuki ARENA, sport modern look and offer a warm, friendly and comfortable environment to the customers. The campaign with Varun Dhawan is intended to reinforce ARENA’s dynamic, trendy, social and connected car buying experience.
Mr. R.S. Kalsi, Senior Executive Director, (Marketing and Sales), Maruti Suzuki India said, “We are delighted to welcome Varun Dhawan to Maruti Suzuki ARENA family. Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times. Maruti Suzuki ARENA enhances customer delight with an exciting purchase experience, seamlessly from the digital space to physical showrooms. Led by Varun Dhawan, our new campaign showcases Maruti Suzuki ARENA as a youthful and modern destination for a dynamic, trendy, social and connected car buying experience.
Commenting on the association, Mr Varun Dhawan said, “Maruti Suzuki has been fulfilling the dreams of many people in India to own a car since years. The new, transformed Maruti Suzuki ARENA is poised to strongly connect with the young and do-it-yourself generation of customers who will experience a warm and connected car buying experience at this new destination. I am extremely excited and proud to be a part of the Maruti Suzuki ARENA family. The overall experiences at Maruti Suzuki ARENA will make every customer feel special.”
Over 100 new Maruti ARENA showrooms are already operational in just one year of the launch of ARENA initiative.
Nearly 75% car buyers in India research online before they decide on a purchase. Maruti Suzuki ARENA is powered by technology to use the digital medium to connect with the customers online. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal.
Honda has launched the all-new CR-V at a starting price of Rs 28.15 lakh (ex showroom price) and has been priced upwards to Rs 32.75 lakh (Diesel AWD). The vehicle comes with a 1.6-litre turbocharged diesel unit that churns out 120 bhp of max power and 300 Nm of torque. It is mated to a nine-speed automatic transmission box. There is also a 2-litre petrol unit that belts out 154 hp of max power and 192 Nm of max torque. The diesel variant assures a fuel efficiency – 19.5kmpl for 2WD, 18.3kmpl for AWD. The petrol only gets a front-wheel drive with fuel efficiency of 14.4kmpl.
Ford India has introduced its compact sedan – 2018 Ford Aspire facelift- at an introductory price starting from Rs 5.55 lakh and goes upto to Rs 8.14 lakh for the top-of-the-line Titanium + diesel. The compact sedan is available in seven colours, including White Gold, Moondust Silver, Smoke Grey, Absolute Black Deep Impact Blue, Ruby Red and Oxford White. On the exterior the vehicle comes with redesigned front fascia features a dynamic three-dimensional cellular grille. The cabin in the new Ford Aspire features beige interiors, wider space, standard dual airbags and many convenience features.